During the Fall 2022 semester, I enrolled in the Social Media Reporting course at Clark Atlanta University. The course challenged the class to spearhead the development of the department’s TikTok through content creation, and analysis. At the end of the semester, we analyzed the channel’s engagement over the course of the entire semester; reviewing our efforts which resulted in a 36% engagement rate, and a total of 1,604 likes. The analysis also included best and worst performing content, and an assessment of both the successes and challenges faced.
